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Pick up any newspaper and you’ll find an article summarizing the ‘latest research’ on the health benefits of chocolate, a new treatment for Alzheimers, or the long-term risks of screen time for your toddler.
As a scientist, you probably groan before you reach the end of the title: the claims are extreme, the statistics are dubious, and often, the information a reader should know is buried below the fold.
If you’d like to see science communication reach new levels of accuracy and relevance, it may be time to step away from your lab bench and pick up a pen.